Founding Story & Editorial Commitment
Pitchline started because its founder kept opening match previews that turned out to be the same press release, rewritten three different ways across three different sites. None of them said who actually watched the game.
So the process was built the other way round: a named writer for every fixture, primary match data instead of secondhand summaries, and a second editor checking quotes and scorelines before anything goes live.
Funding stays visible on the about page, the contact form actually reaches the editorial team, and when a fact turns out wrong, the correction goes directly under the paragraph in question, not into a quiet edit history.
If a stat in one of our pieces can't be traced back to a source, it doesn't get published. That rule doesn't bend for a good headline.
Daniel WhitfieldManaging EditorNamed accountability
Every writer signs their own work, so mistakes and good calls both trace back to a real person. There's no hiding behind a house byline.
Source before speed
We'd rather post an analysis piece an hour later than run with a stat we haven't traced back to its source. Readers notice the difference over a season.
Open corrections
When we're wrong, we say so in the article itself, not in a buried edit log. It's a small habit that keeps trust intact.
How We Work
Writers who watch matches
Our contributors sit through full 90 minutes rather than clipping highlight reels for quotes.
No recycled press copy
Match previews and reports are written fresh each week, not lightly reworded from wire services.
Clear correction policy
If we get a fact wrong, we fix it and note the correction at the bottom of the article.
Open about funding
The site runs on reader support and select sponsorships, listed plainly on our about page.
Readers can pitch topics
Anyone can suggest a match, player or trend to cover through our contact form.
Consistent publishing rhythm
You always know when the next tactical breakdown or roundup will land.
We started Pitchline because most football coverage online is recycled press releases dressed up as analysis. Every piece we publish is written by someone who watched the match, checked the numbers, and put their name on it.
Contacts